The Mediating Effect of Brand Factor and Moderating Effect of Nationality and Age in the Relationship between Compulsive Buying Tendency and Repurchase Intention of Herbal Cosmetics by Female Consumers

This study examines the mediating effect of brand factors and moderating nationality age in relationship between compulsive buying tendency repurchase intention herbal cosmetics by female consumers. The subjects were 205 Korean Chinese consumers who had used cosmetics. collected data was analyzed to get general characteristics research using SPSS 23.0 program, descriptive statistics, reliability, correlation analyses performed. Furthermore, appropriate structural model for hypothesis investigated AMOS 21.0 program develop a final model. As result study, showed intention. Additionally, it found that stronger positive on than Moreover, younger subjects, factors, older factor In conclusion, results this are expected provide basic companies lead markets further grow develop.